I work across the full product lifecycle, leading stakeholder discovery, defining design strategy, building robust design systems, and collaborating with engineering to ensure what gets built matches what users actually need. My background spans SaaS, B2C marketplaces, enterprise platforms, and mobile across industries including real estate, travel, fintech, and logistics.

What drives me is the belief that great product design isn't about beautiful screens it's about deeply understanding a user's mental model, aligning that with business objectives, and building systems that scale without losing clarity. I treat every design decision as a product decision.