Global Star

Owned the UX strategy and design system for a high-volume travel agency SaaS. Drove a 30–40% reduction in booking time by rethinking data-heavy workflows and introducing a modular, scalable UI architecture for multi-leg itinerary management.

Client:

PrimeAxis

Scope:

Travel Agency Web Application

Year:

2024

Global Star is an enterprise-level SaaS platform built for travel agencies to manage and streamline complex travel bookings across flights, hotels, transportation, and more. Designed specifically for high-volume booking agents, the platform simplifies data-heavy workflows, enabling agents to efficiently create, edit, and manage multi-leg itineraries in a centralized interface.


🔨 Problem Statement

The platform was built for travel agents who needed to manage multi-leg bookings across services like flights, hotels, and transport.

The challenge was to:

·    Display complex data with minimal scrolling

·    Avoid excessive clicks

·    Provide a user-friendly, compact layout


🎯 Goals

The goal is to streamline booking workflows by simplifying data interactions, clarifying flight details, and reducing visual clutter.

·    Enable faster booking workflows

·    Simplify interaction with large volumes of data

·    Improve clarity of flight routing and booking status

·    Reduce visual clutter


🧠 Discovery & Research

Discovery & Research involved interviewing users and stakeholders, identifying friction points, and mapping user journeys in Miro.

·    Conducted user interviews with travel agents and stakeholders

·    Identified key friction points in navigation, data entry, and flight preview

·    Created mind maps and flows in Miro to explore user journeys

Brainstorming with Internal teams:



🎯 Key Findings

·    Agents felt overwhelmed by long scrolling screens

·    Previewing flight details required too many clicks

·    Lack of hierarchy made it hard to prioritize tasks


🧱 Wireframing

·    Designed low-fidelity wireframes using FigJam

·    Introduced drawers, accordions, and sticky menus to reduce clutter

·    Prioritized layout that supports quick switching between services (Flights, Hotel, etc.)



🎨 High-Fidelity Design

·    Created high-fidelity UI screens in Figma

·    Used a modular, grid-based layout

·    Clear typography and iconography for faster scanning

·    Step-based navigation (Customer → Services → Pricing → Offers → Preview)





📈 Results

·    30–40% faster booking time based on agent feedback

·    Reduced scrolling by introducing tabbed and collapsible views

·    Positive reviews from internal teams for ease of use and clarity

·    Built a reusable design system for scalability


🏆 Key UX Wins

✅ Compact layout with expand/collapse features

✅ Clear data visualization for multi-leg flights

✅ Hassle-free booking workflow

✅ Action buttons always visible (“Continue”, “Cancel”)


📁 Design System Components


Let's build something that matters

I'm open to Product Designer and Lead Product Designer roles. full-time or contract. If you're building a product that needs someone who owns the full journey from insight to system to shipped feature, let's talk.

© 2026 Shashikanth Kapikad | All Rights Reserved

Let's build something that matters

I'm open to Product Designer and Lead Product Designer roles. full-time or contract. If you're building a product that needs someone who owns the full journey from insight to system to shipped feature, let's talk.

© 2026 Shashikanth Kapikad | All Rights Reserved

Let's build something that matters

I'm open to Product Designer and Lead Product Designer roles. full-time or contract. If you're building a product that needs someone who owns the full journey from insight to system to shipped feature, let's talk.

© 2026 Shashikanth Kapikad | All Rights Reserved

Create a free website with Framer, the website builder loved by startups, designers and agencies.